🚢 Inside the ASTA River Cruise Expo: What I Learned + Which Ships Stood Out
In March (yeah, I know I’m a little late posting this), I attended the ASTA River Cruise Expo in Vienna, Austria—a multi-day event where I toured over a dozen river ships, attended panel discussions with cruise line executives, and soaked up everything I could about what’s next in the world of river cruising.
This wasn't just a conference. It was an immersive learning experience that made me a better travel advisor.
🧠What It’s Like to Attend
I spent the week doing ship walk-throughs, checking out suites and lounges, attending onboard lunches and Q&As, and networking with other advisors and cruise execs. I was able to step inside Ama, Avalon, Riverside, Tauck, Emerald, Scenic, Uniworld, Amadeus, and more—all docked together in Vienna like a floating showroom.
🚢 Standout Ships:
Riverside Mozart: Arguably the most luxurious ship I saw. Massive staterooms, dedicated butlers, and a spa that felt like a five-star resort. (I was able to sail with them for a quick 4 night sailing from Vienna to Tulln, and will be posting a FULL review of that later!)
AmaMagna: AmaWaterways’ innovative “double wide” ship—seriously spacious, with multiple dining venues, a theatre room, pickleball on the top deck (the only ship around to feature this!) and wellness options abound!
Emerald Luna: Chic, contemporary, and surprisingly affordable for the style it offers.
Avalon Envision: I loved the open-air panoramic suites and the casual, modern elegance Avalon is known for.
🎓 Takeaways:
Every river cruise line has its own personality. Some are all-inclusive and luxe. Others are active and adventurous. And some are best for foodies or wine lovers.
Choosing the right ship matters as much as choosing the right destination. Photos don’t tell the full story. Walking these ships gave me clarity on who they’re really for—and who they’re not.
If you’ve ever felt overwhelmed by river cruise options, this kind of insight is exactly why working with a travel advisor makes a difference. I don’t just guess—I go see it for myself.
